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Success story: Dufry, from packaging to travel memory.
Discover how we designed custom bags and packaging solutions for Dufry, tailored to the travel retail sector and different Duty Free stores.
In an airport, every product competes for a few seconds of attention. Having a good souvenir isn't enough. How it's presented, how it's perceived, and what the customer ultimately takes with them also matter.
That was the goal behind the various projects developed with Dufry for their Duty Free stores at different airports. Among them, the custom jute bag for Ibiza, one of the references currently part of their lineup.
The challenge
Create bags able to adapt to the needs of each point of sale and each collection, combining design, functionality, and durability.
In some cases, through fully custom models for the destination; in others, incorporating bags from our catalog, with and without customization, depending on each store's needs.
The solution
In collaboration with Dufry we've developed different packaging solutions for their Duty Free stores, including:
- custom jute bags for destinations like Ibiza
- catalog bags with and without customization
- displays adapted to improve presentation and make in-store purchasing easier
Each project responds to the specific needs of the point of sale, maintaining a polished look and a consistent shopping experience.